February 24th, 2010

10 Tips to Better Business Card Savvy

by Jacqueline Whitmore

42-15599207The first graphic impression for most of us is our business card.  Your business card and how your present it is a very personal part of executive communication.  It’s like a handshake you leave behind.  A handsome card, properly presented, makes a tremendous impression.

Here are 10 tips to help you present your card in the most professional manner.

  1. It’s more appropriate to wait until someone asks for your card before you give it to him or her.  Or you can say, “May I give you my card?”  Never force your card on anyone.
  2. Don’t offer your card early in conversation.  Establish a rapport with the other person and offer the card just prior to concluding the conversation.
  3. Make sure the type face on your card is large enough so others don’t have to squint to read it.
  4. Be cautious about handing out your card at a private dinner or a holiday party where you might run the risk of insulting the host.
  5. Don’t give out a business card that is soiled or out-of-date.  Make sure your card contains correct information.
  6. Carry your cards in a card case to keep them fresh and protected.
  7. Carry your cards to all business events.  Also, carry a supply when you attend social events where business opportunities may develop.
  8. Present your card with the print facing the recipient.  The other person shouldn’t have to turn it around to read it.
  9. When you are presented with a business card, take a moment to acknowledge it before putting it away.  This shows interest and respect for the person presenting the card.  Don’t write notes on the back of the card in the other person’s presence.
  10. Present your business card to the receptionist each time your visit a company.  It helps the receptionist announce your name and company properly.
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3 Responses to “10 Tips to Better Business Card Savvy”

  1. Mike on February 24th, 2010 9:27 pm

    Good Evening:

    Is it appropriate to add a Master’s Degree designation such as MS or MA after your name on a business card? I don’t want to appear pretentious but at the same time, my level of education is an attribute that I want potential customers to know.


  2. Jacqueline Whitmore on February 24th, 2010 9:45 pm

    Hello Mike,

    Unless you work in academia, it is generally considered bad form to include your MS or MA designation on your business card.

  3. Gene on June 25th, 2010 5:51 am

    This is a great post. Very informative and useful, good etiquette always creates a good impression, who knows your client may remember you because of it and not the card in particular.

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