September 6th, 2016

The Business Benefits of the Handwritten Letter

by Jacqueline Whitmore

Photo credit: Adobe.com

You open up your email in the morning and you are greeted by dozens, if not hundreds, of emails. You meet the postman and collect the day’s flyers and bills. Every day it’s the same old thing, so why not break out from the norm, stand out, and make an impact? Bring back the handwritten letter.

Because the Internet is so convenient, it is easy to dash off an email. But electronic messaging simply does not have the same impact as a carefully-composed letter. It is a thrill to find the hand-addressed envelope hiding amidst the junk mail. You can guarantee that your letter will be the first item opened.

It has become so rare to receive a handwritten correspondence that the receipt in itself is a celebration to be savored. In the words of writer and literary critic Anatole Broyard, “In an age like ours, which is not given to letter-writing, we forget what an important part it used to play in people’s lives.” Read more.

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