Holiday newsletters have become annual traditions for many households. Here’s how to ensure your friends and family look forward to receiving your holiday newsletter every year.
Keep it appropriate. The contents of your letter should be suitable for a wide and varied audience. Leave out anything you wouldn’t want shared with everyone. Consider what subjects others are interested in hearing and keep it upbeat. People usually don’t want to hear all about your aches, pains and surgeries.
Be concise. Your newsletter should be no longer than one page. Pick and choose the most pertinent news from the last year.
Mix up the format. You aren’t confined to a strict letter-based layout. To keep your newsletter fresh and fun, add lots of photos and consider instituting a yearly feature such as your top ten favorite moments of the year.
Find a shtick. Funny, unique newsletters are a highlight amongst generic holiday cards. Add a few funny stories and a little self-deprecating humor to enrich your message.
Involve your family. Allow each member of your family to review the letter and add their stories. Consider giving each child a section to share the highlights of the past year in their own words.
Show humility. No one likes a braggart. Modestly list you and your family’s achievements. Show appreciation for those who helped or supported you throughout the year. If four friends helped you paint your living room, mention it and thank them by name.
Personalize each letter. Skip “Dear friends,” and address each letter by name. Sign your newsletters by hand and add a quick personalized note when it’s appropriate.
What do you think about holiday newsletters? Do you like to send or receive them? Share your comments with me!